HR has a design problem.
More specifically, HR has an organization problem. Vital strategic fields like talent intelligence, people analytics, and workforce planning (branches on the Tree of Value) aren’t just separate from the rest of the HR function—they’re separate from each other. Each of these teams might have access to the same internal data about their organization, from job applications to role histories to internal mobility data, and those are necessary but insufficient. Companies also need to source external data, and that’s where they run into trouble.
Talent Intelligence might advise opening a new location because they see a surplus of qualified candidates in a city. Workforce Planning might advise against it because their dataset shows high competition and rising wages. People Analytics might flag an internal skills shortage that the other branches aren’t considering. It’s not that any of these conclusions are incorrect or unimportant.
This is a problem of design, not of execution. Each HR function is operating according to its incentives, using the tools it has chosen, and optimizing for its own targets. Talent Intelligence is tasked with scanning for opportunity. People Analytics is tasked with describing the current workforce in fine detail. Workforce Planning is tasked with ensuring the right people are in the right place at the right time, at the right cost. None of these aims are wrong, but without a unified external dataset, each team’s “truth” diverges. The result is predictable: internal debates stall decisions, strategies are built on conflicting baselines, and opportunities are either delayed or lost altogether.
If the problem is disjointed, siloed data, the solution is a single source of labor market truth that is comprehensive and reliable. Just as internal HR data is centralized, external labor market data should be, too.
Lightcast provides that single source–especially since our acquisition of Rhetorik has expanded and enriched our understanding of the labor market with over 850 million global profiles that have verified job histories, multilingual skill tags, and contact data—all GDPR and CCPA-compliant.
With all the labor market data they need all in one place, Talent Intelligence, People Analytics, and Workforce Planning are all looking at the same talent supply and demand numbers, location comparisons, wage trends, and skills forecasts. From there, the conversation can shift from “what do the numbers say?” to “what do we do about them?”
That’s been our focus this summer. Over the past few weeks, Lightcast has released two new guides. The first, “Why Unified Labor Market Data Is the Foundation of Modern HR Strategy,” breaks down four key use cases: benchmarking internal pipelines against the external market, understanding competitor capabilities and market position, remaining agile amid skill change, and full-lifecycle talent acquisition. The second guide, “Talent Intelligence that Moves With The Market,” explores why external context is a fundamental need for next-level workforce decisions, and lays out the different data requirements for a smarter, more connected HR function.
The downside is clear. As long as external data remains fragmented, HR will remain reactive, internally misaligned, and slow to respond to both risks and opportunities in the labor market. But if that’s the stick, the carrot is more compelling. With unified external data from Lightcast layered on top of a shared internal dataset, HR moves beyond functional silos. At that point, HR is no longer just reporting on the state of the workforce—it is actively shaping organizational strategy, guiding market entry decisions, informing where and how to invest in talent, and building the foundation for long-term competitive advantage.
That’s how the HR departments that shape the future are going to do it.
Learn more about using external data to build the future of HR with “Talent Intelligence That Moves With the Market,” and the value of combining HR teams with a cohesive and comprehensive source of truth with “Why Unified Labor Market Data Is the Foundation of Modern HR Strategy,” both available now from Lightcast.
Thanks for reading On The Job. Be sure to catch up on our past issues, including “In A World of AI Noise, What Can You Trust?” "Return-To-Office is Creating Two Classes of Worker," and "The Next Great Resignation,“ and you can also subscribe here. We’ll see you next time.
