In a labour market facing profound disruption, organisations can no longer afford to wait and see. Workforce planning must be data-driven, flexible, and built in partnership with trusted experts such as the HR services industry.
This is why Lightcast is proud to have partnered with the World Employment Confederation — the leading organisation representing the recruitment and employment industry — on their 2025 Flagship Social Impact Report: Ageless Talent. The report diagnoses today’s key labour market challenges and sets out how employers can harness the strengths of every generation at work.
There’s a lot going on in the labor market right now
Demographic shifts, rapid skills changes, and the rise of AI are rewriting the rules of the game. On top of that, geopolitical tensions and economic uncertainty are making it harder than ever for organisations to attract, retain, and support talent.
Lightcast research highlights these pressures, and through our data we helped WEC frame them clearly in this year’s report. By turning noise into insight, the report gives the recruitment and employment industry a strong basis for strategy.
Every person counts, now more than ever
In turbulent times, companies are still making major workforce decisions — and those decisions matter more than ever. Getting them right means going beyond broad trends to understand the nuances: each worker brings different strengths and has different needs.
Employers must recognise the contributions of every generation — from early-career workers seeking opportunities and growth, to mid-career professionals balancing work and caring responsibilities, to older workers whose experience remains indispensable.
The HR services industry has an important role to play
The report sets out practical recommendations for how employers and the HR services industry can support all generations. It highlights the need to:
Give young workers transparent career pathways and training opportunities
Provide mid-career professionals with the flexibility to manage both work and family.
Ensure older workers have meaningful ways to share their expertise and stay engaged.
By leveraging the strengths of each generation, organisations can build more resilient, inclusive, and future-ready workforces.
Flexibility is key, and it starts with data
We cannot predict the future, but with the right data we can prepare for it. Workforce planning grounded in data gives organisations the visibility they need to make confident choices. Flexibility then turns that insight into action — enabling companies to adapt, reinvent, and grow as conditions change.
That’s the message of this year’s WEC report: to thrive in disruption, employers must combine data-driven insight with flexible strategies, working hand-in-hand with the HR services industry.
It is also the message of Lightcast’s 2025 Talent Attraction Scorecard. This annual ranking — now in its tenth year — shows how demographic shifts, quality of life, affordability, and industry ecosystems shape where talent is moving across the US. The latest results highlight Florida and Texas as talent powerhouses, but also warn of risks: an aging population, shortages of blue-collar workers, and the danger of overconcentrating talent in a few hubs.
Taken together, the WEC report and the Talent Attraction Scorecard reinforce the same lesson: the future of work is uncertain, but organisations can navigate it with clarity, confidence, and agility if they combine flexible workforce strategies with the right data.
